The 1 Simple Strategy That Will Keep Your Patients From Going Across the Street
Two med spas. Same surgeons, same services, same outcomes. One has a loyalty program. Over five years, it isn't close.
Model Rewards founder Clark Cave joins Blake Lucas, Andrea Watkins, and Eva Sheie on Practiceland to explain the mechanics behind that.
Points create a switching cost. The minute a patient has $25 sitting in her account at your practice, walking away costs her something — and prospect theory says losing $25 stings about twice as much as gaining it. That's the patient who doesn't take the injector across town up on her offer.
Clark also covers:
Direct marketing versus loyalty marketing, and why most practices only fund one of them
Retention at one, two, and three years as a real KPI — and why three visits is the number that predicts a patient for life
Where word of mouth actually happens: group chats, neighborhood boards, the Mahjong table. Dark social you can't buy your way into.
The patient intake forms that started Model Rewards — seven or eight out of ten patients referred by "a friend," millions in revenue nobody was capturing
Why any loyalty program that adds work for the front desk is dead before it launches
See how Model Rewards works in your practice → modelrewards.com/bookademo
